• Overview

  Diploma in Marketing provides the opportunity to gain advanced knowledge of marketing management in practice. The diploma prepares candidates with strategic and analytical marketing skills and knowledge. The diploma covers the relevant concepts and theories of marketing, its process and environment, consumer behaviour, market segmentation and marketing mix.Diploma in Marketing is open to everyone regardless of previous educational background.

• Duration

  Course duration :40 hrs

• Location

  Available at Maadi Branch

• Course Outlines

  Marketing mix- Product

  Product features and product benefits

  Product differentiation, branding and packaging

  Product lif e cycle

  Marketing f or product mix

  Marketing mix- price

  Factors determining the product price

  The law of demand and the law of supply

  Pricing strategies

  Marketing mix- promotion

  Advertising

  Sales promotion

  Direct marketing

  Public relation

  Personal selling

  Marketing mix- place

  Channels of distribution

  Marketing planning

  The marketing planning process

  Environmental analysis

  SWOT analysis

• Objectives

  • What is marketing?
  • Understanding the marketplace and customer needs
  • Market segmentation, targeting and positioning
  • Types of products
  • B2B and B2C markets
  • Marketing research

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