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Marketing Diploma

  • Overview

    Diploma in Marketing provides the opportunity to gain advanced knowledge of marketing management in practice. The diploma prepares candidates with strategic and analytical marketing skills and knowledge. The diploma covers the relevant concepts and theories of marketing, its process and environment, consumer behaviour, market segmentation and marketing mix.Diploma in Marketing is open to everyone regardless of previous educational background.
  • Duration

    Course duration :40 hrs
  • Location

    Available at Maadi Branch
  • Course Outlines

    Marketing mix- Product

    Product features and product benefits

    Product differentiation, branding and packaging

    Product lif e cycle

    Marketing f or product mix

    Marketing mix- price

    Factors determining the product price

    The law of demand and the law of supply

    Pricing strategies

    Marketing mix- promotion


    Sales promotion

    Direct marketing

    Public relation

    Personal selling

    Marketing mix- place

    Channels of distribution

    Marketing planning

    The marketing planning process

    Environmental analysis

    SWOT analysis

  • Objectives

    • What is marketing?
    • Understanding the marketplace and customer needs
    • Market segmentation, targeting and positioning
    • Types of products
    • B2B and B2C markets
    • Marketing research

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