Overview
Diploma in Marketing provides the opportunity to gain advanced knowledge of marketing management in practice. The diploma prepares candidates with strategic and analytical marketing skills and knowledge. The diploma covers the relevant concepts and theories of marketing, its process and environment, consumer behaviour, market segmentation and marketing mix.Diploma in Marketing is open to everyone regardless of previous educational background.Duration
Course duration :40 hrsLocation
Available at Maadi BranchCourse Outlines
Marketing mix- Product
Product features and product benefits
Product differentiation, branding and packaging
Product lif e cycle
Marketing f or product mix
Marketing mix- price
Factors determining the product price
The law of demand and the law of supply
Pricing strategies
Marketing mix- promotion
Advertising
Sales promotion
Direct marketing
Public relation
Personal selling
Marketing mix- place
Channels of distribution
Marketing planning
The marketing planning process
Environmental analysis
SWOT analysis
Objectives
- What is marketing?
- Understanding the marketplace and customer needs
- Market segmentation, targeting and positioning
- Types of products
- B2B and B2C markets
- Marketing research